CRH Ciment Romania becomes ROMCIM
Press release
CRH Ciment Romania becomes ROMCIM
Bucharest, April 21, 2021 – ROMCIM is announced as the new name for CRH’s cement, aggregates, and concrete business in Romania.
From 5th May 2021, CRH Ciment Romania becomes ROMCIM, a CRH Company.
ROMCIM is an existing local brand, with more than 30 years history in the construction industry in Romania. The name change announced today is in keeping with CRH’s strategy to operate strong trusted local brands in each of its markets, supported by the capabilities and expertise of a leading global group.
„ROMCIM is an iconic brand in the Romanian construction industry and feels like “family” for generations of home builders, employees and the communities we operate in. ROMCIM is in our company’s DNA and is a solid foundation for the sustainable contribution we want to make to building homes and connecting cities in Romania. As a CRH company, ROMCIM offers the best of being a trusted local supplier, with the benefits of world class expertise in building materials from CRH”, said Guillaume Cavalier, Managing Director ROMCIM.
This change provides an opportunity to further advance ROMCIM’s commitment to sustainability. The company’s mission is: „What we leave behind matters!” (Contează ce lăsăm în urmă!). The new corporate identity embodies the company’s ambition to grow and build sustainably, to strengthen partnerships with customers and to innovate in the product range.
In March, the company added two products to its portfolio. Romcim Durabil is an ecological cement, with high durability in all environments including aggressive terrains (marine environment). Soilstab is a modern and efficient solution for stabilising soil for construction platforms, pavers, or small projects difficult to access, and is optimised to achieve both strong performance and sustainability criteria.
Building on a legacy of recognized quality by the Masons, ROMCIM also introduces Multibat ExtraADEZIV, a range of 6 ready-to-use adhesives for specific applications that enable quick and quality works. Romcim Ultra and the Multibat product family, now provide the entire range of solutions required to build a house, with the guarantee of high-quality standard it has enjoyed for generations.
ROMCIM continues to improve its customer service capability. Recent projects include modernisation of its supply chain by investing in delivery services and digitisation, to meet growth in geographical regions. In January 2021, a locally developed digital solution for customers (available on desktop and on mobile) was implemented, enabling full visibility on orders, delivery status and transactional info.
About ROMCIM
ROMCIM, a CRH Company, is a leading provider of cement, aggregates, and concrete in the Romanian construction sector. ROMCIM operates cement factories in Medgidia and Hoghiz, a grinding station in Tg. Jiu, two cement terminals, 18 cement stations, nine quarries, five gravel pits, and one building materials depots.
CRH in Romania
In addition to ROMCIM, Romania Elpreco, which specialises in the production of BCA, pavers, and prefabricated elements and Ferrobeton, which specializes in the construction of foundations, pillars, or beams, are both also part of CRH.
About CRH
CRH (LSE: CRH, ISE: CRG, NYSE: CRH) is the leading building materials business in the world, employing c.77,100 people at c.3,110 operating locations in 29 countries. It is the largest building materials business in North America and in Europe. It also has positions in Asia and South America. CRH manufactures and supplies a range of integrated building materials, products and innovative solutions which can be found throughout the built environment, from major public infrastructure projects to commercial buildings and residential structures. A Fortune 500 company, CRH is a constituent member of the FTSE 100 Index, the EURO STOXX 50 Index, the ISEQ 20 and the Dow Jones Sustainability Index (DJSI) Europe. CRH’s American Depositary Shares are listed on the NYSE.
For more information visit www.crh.com
For more info:
Adela Bradu
Country Communication & Corporate Affairs Manager CRH România / ROMCIM
0722 205 693
